Our Discussion And Presentation Today Will Be About A Different Co-branding Event Which Is “the Union Of Two Firms For Creating A New Product In To The Market” Namely Mercedes And Swiss Corporation For Microelectronics And Watch Making Industries, Or Just Swatch The Way Every Of Us Call It. Ok. Let’s Now Get Informed About These Leading Two Companies’s Background And What Their Marriage Yielded.
Swatch
Swatch Has A Background Of Several Decades And Is A Widely-known Disposable Watch Brand. It Wields Accumulated Knowledge And Much Expertise About Microelectronics And Small Electrical Parts Of Machinery. Swatch Has Over 200 Types Of Watches Now All Of Them Being Sold Throughout The World. Having A Price Span Of $35 To $50 For It’s Fashion Watches Swatch Is Playing Big In The Fashion Watch Market. But, In Search Of Brand Line Extensions Swatch Has Made Some Diversification Efforts Trying Selling Pager Watches, Sunglasses And Telephones, All Of Which Were Carried Out Without Much Success. Putting Aside These Unsuccesful Events Swatch Is A Well Promoted Brand Almost Available Everywhere In The World In Colorful Stores And Galleries. Derived From It’s Fame Throughout The World We Can Assume That It Promotes And Markets Itself Presentably. Similiar Facts Are Also Valid For Mercedes, The Car Company.
Mercedes
As Cenker Informed You On Swatch Industries And Products, I Will Talk About The Other Half Of This Co-branding Activity. Under The Daimler-chrysler Corporation, Mercedes Implies A Respectful Status And Undoubtful Performance, Where The Corporation Considers Mercedes As A “synonym For The Production Of High-quality And Innovative Vehicles”. Beginning From Its Invention In 1886, Mercedes Pulled Off The Competition Successfully In The Car Market Where Luxury Cars Are Not Highly Prefered. Customers Mostly Visualize A Mercedes User As Being A Wealthy, Middle Aged Business Executive. As Every Pleasure Has Its Price, Mercedes Cars Are Sold Between $25.000 And $130.000 Which Are Mostly Not A Significant Part Of Its Buyers Income. The Products Are Not Only Individual Vehicles, There Are Many Alternatives In The Span Of Mercedes Products. They Could Be Categorized As Passanger Cars, Compact Vans, Recreational Vehicles And Commercial Vehicles. The Company Chose “engineered Like No Other Cars In The World” To Identify Itself In The Market And With This Very Motto, Mercedes Are Sold In All Of The Continents Excepts Antarctica. There Are Three Significant And Professionally Designed Mercedes Customer Centers In Germany, In Rastatt,where A-series Of Mercedes Are Being Exhibited, In Bremen And In Sindelfingen. In Addition, In Their Web Site, Which Is Identical In Every Country, There Is An Excellent Option Of Making Up Your Custom Mercedes With The Features You Want. While The Company Has All Those Positive And Respectful Image And Prestige, What Made Mercedes To Seek Out For Something That Really Out Of Its Way?
Joint Venture
Swatch And Mercedes Really Differ From Each Other In Many Aspects; But Why Do Such Different Companies Join In An Adventure, What Do They Have In Common?
What About Their Reasons For Such A Joint?
Swatch
Searches For Something Else To Put Its Successful Name
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